Data Standardization

Answer

Justin Rashidi explains why marketing failure is often a data failure, emphasizing data governance and unified sources of truth.

Source: Marketing Isn’t Broken, Your Data Is - Justin Rashidi on The eCom Ops Podcast.

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1. 1. Marketing Isn’t Broken, Your Data Is - Justin Rashidi

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   Justin Rashidi explains why marketing failure is often a data failure, emphasizing data governance and unified sources of truth.

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