Soft Services and Tresl Segments discuss scaling a skincare brand using data-driven segmentation to group customers by purchasing behavior.
Soft Services and Tresl Segments discuss scaling a skincare brand using data-driven segmentation to group customers by purchasing behavior.
Retention experts Jimmy Kim and Chase Dimond share secrets on using segmentation in email and SMS to reduce churn and increase sales.
Matthew Barnes of Proteus Digital Lab discusses building tech-driven agencies and provides a foundational definition and application of customer segmentation.