Data Quality Management

Answer

Justin Rashidi argues that marketing failures are often data failures, focusing on fixing 'dirty data' and implementing data governance.

Source: Marketing Isn’t Broken, Your Data Is - Justin Rashidi on The eCom Ops Podcast.

Top episodes

1. 1. Marketing Isn’t Broken, Your Data Is - Justin Rashidi

   The eCom Ops Podcast

   Justin Rashidi argues that marketing failures are often data failures, focusing on fixing 'dirty data' and implementing data governance.

2. 2. Shiseido's Data Management Efforts Create Better Customer Experiences

   Total Retail Talks

   Omer Iqbal of Shiseido discusses using Master Data Management (MDM) to ensure data quality across various sales channels and systems.

3. 3. Are You Making Data-Driven Decisions or Just Having Opinions? with Paul Graeve

   The eCom Ops Podcast

   Paul Graeve discusses frameworks for data governance and shifting from opinion-based to data-driven decision-making.

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