Steve Zisk explains why AI Engine Optimization (AEO) and clean customer identity data are becoming essential for eCommerce success.
Steve Zisk explains why AI Engine Optimization (AEO) and clean customer identity data are becoming essential for eCommerce success.
Trevor Chester breaks down why clean, structured product data is the foundation for being recommended by AI tools like ChatGPT and Google AI.
Former Glossier CTO Bryan Mahoney explains why AI tools provide incorrect answers without a proper data context layer and strong data governance.