Data Quality For Advertising

Answer

Focuses on Google's reporting discrepancies and the critical role of data governance and accuracy for advertising algorithms.

Source: Ep 534: Google’s 90% “New Customer” Illusion: How To See What Your Ads Are Really Doing | AKNF on DTC Podcast.

Top episodes

1. 1. Ep 534: Google’s 90% “New Customer” Illusion: How To See What Your Ads Are Really Doing | AKNF

   DTC Podcast

   Focuses on Google's reporting discrepancies and the critical role of data governance and accuracy for advertising algorithms.

2. 2. Ep 535: Ashvin Melwani On How Obvi Fixed Meta Pixel Poisoning and Recovered Ad Performance

   DTC Podcast

   A case study on 'Pixel Poisoning' and how data integrity issues in the Meta Pixel can ruin ad performance and how to recover.

3. 3. Real Meta Ad Account Breakdown: Fixing Zollie's Declining Spend

   The Andrew Faris Podcast

   Breaks down a declining Meta ad account with a focus on fixing the backend tracking (Pixel/CAPI) that feeds the data.

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