Data Quality For Advertising

Answer

Brett Fish discusses how 'garbage in, garbage out' data quality directly leads to wasted ad spend and how to optimize data feeds for ad platform algorithms.

Source: The Top Cause of Wasted Ad Spend on Ecommerce Conversations.

Top episodes

1. 1. The Top Cause of Wasted Ad Spend

   Ecommerce Conversations

   Brett Fish discusses how 'garbage in, garbage out' data quality directly leads to wasted ad spend and how to optimize data feeds for ad platform algorithms.

2. 2. Ep 534: Google’s 90% “New Customer” Illusion: How To See What Your Ads Are Really Doing | AKNF

   DTC Podcast

   Explores why Google's reported metrics can be an illusion and the critical role of data governance and integrity in fueling machine learning algorithms.

3. 3. Media Quality and Measurement: The Gap Between Seeing, and Knowing | Behind the Numbers (Video)

   Behind the Numbers: an EMARKETER Podcast

   Discusses the gap between seeing an ad and knowing its impact, focusing on media quality standards, measurement frameworks, and defining 'quality inventory.'

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