Data Quality For Advertising

Answer

Brett Fish of TagHero discusses how bad data leads to wasted ad spend and why advertisers must audit the accuracy of data fed into platform algorithms.

Source: The Top Cause of Wasted Ad Spend on Ecommerce Conversations.

Top episodes

1. 1. The Top Cause of Wasted Ad Spend

   Ecommerce Conversations

   Brett Fish of TagHero discusses how bad data leads to wasted ad spend and why advertisers must audit the accuracy of data fed into platform algorithms.

2. 2. Media Quality and Measurement: The Gap Between Seeing, and Knowing | Behind the Numbers (Video)

   Behind the Numbers: an EMARKETER Podcast

   Discusses media quality standards, the flaws in current media evaluation, and how advertisers can achieve more meaningful measurement in a complex landscape.

3. 3. Ep 632: SheFit on TikTok Shop's Hidden Costs and Why Your New Customer Numbers Are Wrong

   DTC Podcast

   Melissa Dusendang discusses data hygiene, validation, and why new customer data is often incorrect, leading to poor advertising decisions.

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