Justin Rashidi discusses why marketing failures are often rooted in 'dirty data' rather than channel performance, focusing on data governance and attribution.
Justin Rashidi discusses why marketing failures are often rooted in 'dirty data' rather than channel performance, focusing on data governance and attribution.
Austin Harrison and Sean Frank discuss incrementality testing and the critical role of data quality and integrity in avoiding wasted marketing spend.
Vanessa Hung explains how to use the Inventory Data Quality (IDQ) score to solve 'unsexy' Amazon backend problems and drive organic sales.