Justin Rashidi explains why marketing failures are often actually data quality problems, focusing on fixing 'dirty data' and established data governance.
Justin Rashidi explains why marketing failures are often actually data quality problems, focusing on fixing 'dirty data' and established data governance.
Vanessa Hung discusses managing Amazon businesses by focusing on the 'unsexy' side of data: Inventory Data Quality (IDQ) scores and their impact on sales.
Nathan Perdriau discusses why standard metrics like AOV fail without the foundation of 'data hygiene'—accurate, clean, and well-structured data.