Explores offsite strategies including data partnerships, clean rooms, and privacy-compliant identifiers for targeting in a post-cookie advertising landscape.
Explores offsite strategies including data partnerships, clean rooms, and privacy-compliant identifiers for targeting in a post-cookie advertising landscape.
A summit-style episode focusing on CTV and streaming trends, featuring discussion on GDPR and CCPA compliance in modern advertising campaigns.
Nielsen experts discuss the difficulties of advertising measurement in an era defined by dispersed consumer attention and increasing data privacy regulations.