Danny and Oana discuss building automation workflows that prioritize data validation and statistical accuracy for post-event performance analysis.
Danny and Oana discuss building automation workflows that prioritize data validation and statistical accuracy for post-event performance analysis.
Eric and Dougie break down why platform metrics like Google's 'New Customer' counts can be misleading and how to verify the integrity of marketing data.
Justin Rashidi argues that most marketing failures are actually data problems caused by poor attribution models and inaccurate dashboards.