Data Partnerships

Answer

Explores offsite strategies for brands, focusing on data partnerships, clean rooms, and measuring incrementality in a post-cookie world.

Source: Beyond Sponsored Products: What Offsite Means for the Media Plan | Behind the Numbers Special Edition Podcast on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Beyond Sponsored Products: What Offsite Means for the Media Plan | Behind the Numbers Special Edition Podcast

   Behind the Numbers: an EMARKETER Podcast

   Explores offsite strategies for brands, focusing on data partnerships, clean rooms, and measuring incrementality in a post-cookie world.

2. 2. 240. iOS17 & Cookies: Tech Changes that Will Affect Your Marketing

   eCommerce Badassery

   Covers the impact of iOS17 and the end of third-party cookies, specifically looking at data collaboration and privacy-compliant marketing solutions.

3. 3. Ep 213: AKNF - Today's All Killer No Filler DTC Podcast is all about Google and Meta's paths to Privacy Centric Tracking.

   DTC Podcast

   An analysis of privacy-centric tracking, Google and Meta's strategies, and the use of data clean rooms for secure multi-party data insights.

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