Leading brands discuss offsite strategies, focusing on data partnerships, clean rooms, and audience targeting to balance scale with signal quality in a post-cookie landscape.
Leading brands discuss offsite strategies, focusing on data partnerships, clean rooms, and audience targeting to balance scale with signal quality in a post-cookie landscape.
Explores retail media opportunities, focusing on digital screens, audio, and the infrastructure brands need to build successful data-driven partnerships with retailers.
A deep dive into Dollar General’s 21,000-store media network and how they leverage in-store data and audio to create advertising opportunities for partners.