Judah Phillips, author of 'eCommerce Analytics', discusses LTV, data visualization, and making businesses more data-focused through advanced modeling.
Judah Phillips, author of 'eCommerce Analytics', discusses LTV, data visualization, and making businesses more data-focused through advanced modeling.
Justin Rashidi explains why marketing problems are often data problems, focusing on attribution models, data governance, and cleaning up 'dirty data'.
This episode explores privacy-centric tracking and the evolution of attribution modeling for DTC brands on platforms like Google and Meta.