Data Modeling

Answer

Bradley Keefer and Justin Jefferson from Keen Decision Systems discuss using Bayesian-powered marketing mix modeling (MMM) for predictive decision-making and forecasting.

Source: Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode on Honest Ecommerce.

Top episodes

1. 1. Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

   Honest Ecommerce

   Bradley Keefer and Justin Jefferson from Keen Decision Systems discuss using Bayesian-powered marketing mix modeling (MMM) for predictive decision-making and forecasting.

2. 2. Episode 238 - Expert Insights on Advertising, Data Analysis, and Business Growth with Youval Peltier and Andrew Tookey

   The Smartest Amazon Seller

   Experts Youval Peltier and Andrew Tookey discuss advertising and data analysis, specifically focusing on Marketing Mix Modeling and Attribution Modeling for Amazon sellers.

3. 3. Why Shopify Brands Need a Data Layer (Not Just Better Tracking)

   eCommerce Fastlane

   Edward Upton explains why Shopify brands need a robust data layer and infrastructure to ensure data accuracy across marketing and analytics platforms.

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