Explores the Profit System framework where 'Data Integrity' is identified as the foundational step for ecommerce success.
Explores the Profit System framework where 'Data Integrity' is identified as the foundational step for ecommerce success.
Kyle Hency discusses how bad root source data breaks business growth and why data infrastructure integrity is the priority.
Explains how 'dirty data' leads to poor marketing decisions and the importance of data governance and a single source of truth.