Explores omnichannel marketing and the critical role of technical data integration in creating a unified view of the customer across disparate sources.
Explores omnichannel marketing and the critical role of technical data integration in creating a unified view of the customer across disparate sources.
Case study of JTV's re-platforming project to integrate live TV data with e-commerce data for a unified customer view.
Discusses why DTC brands need a 'single source of truth' and how to integrate various data points into an analytics platform.