Dan LeBlanc from Daasity explains how to integrate cross-channel data to gain a 360-degree view of ecommerce performance and move beyond 'gut feelings' in decision-making.
Dan LeBlanc from Daasity explains how to integrate cross-channel data to gain a 360-degree view of ecommerce performance and move beyond 'gut feelings' in decision-making.
Shiseido's global head of digital strategy discusses enterprise architecture, supply chain data integration, and managing data across various sales channels.
Explores omnichannel marketing and the technical process of combining data from disparate sources to improve customer relations and marketing efficiency.