Data Infrastructure

Answer

Explores why Shopify brands need a formal data layer and server-side tracking to fix attribution gaps and scale profitably.

Source: Why Shopify Brands Need a Data Layer (Not Just Better Tracking) on eCommerce Fastlane.

Top episodes

1. 1. Why Shopify Brands Need a Data Layer (Not Just Better Tracking)

   eCommerce Fastlane

   Explores why Shopify brands need a formal data layer and server-side tracking to fix attribution gaps and scale profitably.

2. 2. Glossier's Former CTO on Why Your AI Doesn't Actually Know Your Business

   eCommerce Fastlane

   Former Glossier CTO discusses building a unified data foundation and why generic AI fails without proper business data context.

3. 3. Marketing Isn’t Broken, Your Data Is - Justin Rashidi

   The eCom Ops Podcast

   Justin Rashidi explains how dirty data and poor attribution models mislead brands, emphasizing the need for solid data warehousing.

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