Data Hygiene

Answer

Melissa Dusendang of SheFit discusses managing data chaos and why customer acquisition numbers are often wrong due to poor hygiene.

Source: Ep 632: SheFit on TikTok Shop's Hidden Costs and Why Your New Customer Numbers Are Wrong on DTC Podcast.

Top episodes

1. 1. Ep 632: SheFit on TikTok Shop's Hidden Costs and Why Your New Customer Numbers Are Wrong

   DTC Podcast

   Melissa Dusendang of SheFit discusses managing data chaos and why customer acquisition numbers are often wrong due to poor hygiene.

2. 2. From SEO to AEO: Why Clean Data Is the Real AI Strategy with Steve Zisk

   The eCom Ops Podcast

   Steve Zisk explains how clean customer identity and data quality are prerequisites for successful AI Engine Optimization (AEO).

3. 3. Marketing Isn’t Broken, Your Data Is - Justin Rashidi

   The eCom Ops Podcast

   Justin Rashidi breaks down what makes data 'dirty' in a marketing context and the consequences of relying on inaccurate data for decision making.

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