Data Hygiene

Answer

Justin Rashidi discusses why most marketing failures are actually data problems, focusing on attribution, dashboards, and the dangers of 'dirty' data.

Source: Marketing Isn’t Broken, Your Data Is - Justin Rashidi on The eCom Ops Podcast.

Top episodes

1. 1. Marketing Isn’t Broken, Your Data Is - Justin Rashidi

   The eCom Ops Podcast

   Justin Rashidi discusses why most marketing failures are actually data problems, focusing on attribution, dashboards, and the dangers of 'dirty' data.

2. 2. Ecom Pulse Check - Maximizing Your Profit by Managing What You Look at Daily, Weekly, Monthly, and Quarterly

   Ecommerce: The Hammersley Brothers

   A guide to managing e-commerce metrics daily and weekly, emphasizing the foundational need for clean and accurate data to ensure growth.

3. 3. Are You Making Data-Driven Decisions or Just Having Opinions? with Paul Graeve

   The eCom Ops Podcast

   Paul Graeve discusses frameworks for making data simple, fast, and effective, moving away from opinions to data-driven governance.

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