Data Governance

Answer

Paul Graeve discusses frameworks for transitioning from opinion-based to data-driven decision-making in e-commerce.

Source: Are You Making Data-Driven Decisions or Just Having Opinions? with Paul Graeve on The eCom Ops Podcast.

Top episodes

1. 1. Are You Making Data-Driven Decisions or Just Having Opinions? with Paul Graeve

   The eCom Ops Podcast

   Paul Graeve discusses frameworks for transitioning from opinion-based to data-driven decision-making in e-commerce.

2. 2. Marketing Isn’t Broken, Your Data Is - Justin Rashidi

   The eCom Ops Podcast

   Justin Rashidi explains why most marketing failures are actually data problems caused by poor attribution and dirty data.

3. 3. Why Shopify Brands Need a Data Layer (Not Just Better Tracking)

   eCommerce Fastlane

   Edward Upton discusses the importance of a data layer and server-side tracking to ensure Shopify brands have accurate, trustworthy data.

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