Data Discrepancies

Answer

Marketing performance issues are often caused by faulty data rather than the channels themselves.

Source: Marketing Isn’t Broken, Your Data Is - Justin Rashidi on The eCom Ops Podcast.

Top episodes

1. 1. Marketing Isn’t Broken, Your Data Is - Justin Rashidi

   The eCom Ops Podcast

   Marketing performance issues are often caused by faulty data rather than the channels themselves.

2. 2. E637: Can You Trust Amazon Keyword Tool Estimates? We Found Out.

   The EcomCrew Ecommerce Podcast

   A deep dive into the accuracy of Amazon keyword tools like Helium 10 and Jungle Scout compared to actual Amazon data.

3. 3. He Analyzed The Entire Website Visitor ID Industry And Now Thinks It's A Complete Scam — Larry Kim | How Visitor ID Tech Works, Why Bad Visitor Data Is A Disaster For Your Marketing, The Impact Of Bad Data, How To Test Your Visitor ID Provider (#381)

   Ecommerce Coffee Break

   An exploration of the inaccuracies within the website visitor identification industry and how bad data ruins marketing.

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