Jared Brody of Resident discusses attribution tooling, managing analytics teams, and data-driven marketing across multiple brands.
Jared Brody of Resident discusses attribution tooling, managing analytics teams, and data-driven marketing across multiple brands.
Eric Seufert joins to discuss how marketers must adopt data science principles for measurement and performance optimization.
A deep dive into the importance of attribution, measurement consistency, and the challenges of tracking performance across platforms.