Data Auditing

Answer

Melissa Dusendang discusses data hygiene and validation at SheFit, focusing on correcting discrepancies in customer acquisition and repeat purchase data.

Source: Ep 632: SheFit on TikTok Shop's Hidden Costs and Why Your New Customer Numbers Are Wrong on DTC Podcast.

Top episodes

1. 1. Ep 632: SheFit on TikTok Shop's Hidden Costs and Why Your New Customer Numbers Are Wrong

   DTC Podcast

   Melissa Dusendang discusses data hygiene and validation at SheFit, focusing on correcting discrepancies in customer acquisition and repeat purchase data.

2. 2. Are You Making Data-Driven Decisions or Just Having Opinions? with Paul Graeve

   The eCom Ops Podcast

   Paul Graeve, CEO of The Data Group, discusses moving from opinions to data-driven decisions using data governance and management frameworks.

3. 3. Marketing Isn’t Broken, Your Data Is - Justin Rashidi

   The eCom Ops Podcast

   Justin Rashidi explains why marketing problems are often data problems, focusing on attribution models, dashboards, and cleaning 'dirty data'.

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