Data Attribution

Answer

A deep dive into the modern measurement crisis, focusing on media mix modeling and avoiding duplicated attribution in a complex ad-tech landscape.

Source: The 2026 Measurement Crisis: Why Your Media Efficiency is Probably a Lie With Sally Kazin and Ross Walker - Episode 438 on Ecommerce Braintrust.

Top episodes

1. 1. The 2026 Measurement Crisis: Why Your Media Efficiency is Probably a Lie With Sally Kazin and Ross Walker - Episode 438

   Ecommerce Braintrust

   A deep dive into the modern measurement crisis, focusing on media mix modeling and avoiding duplicated attribution in a complex ad-tech landscape.

2. 2. Marketing Isn’t Broken, Your Data Is - Justin Rashidi

   The eCom Ops Podcast

   Justin Rashidi discusses why marketing problems are often data problems, focusing on flawed attribution models and the impact of privacy changes on data collection.

3. 3. Ep 609: The New Rules for Meta Attribution (and the setting you need to test NOW)

   DTC Podcast

   A tactical episode on the new rules for Meta attribution, explaining why brands are reading performance incorrectly and what settings to test for better data.

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