Constantine Yurevich breaks down how to build a trustworthy marketing attribution stack for DTC brands, focusing on moving beyond flawed traditional models.
Constantine Yurevich breaks down how to build a trustworthy marketing attribution stack for DTC brands, focusing on moving beyond flawed traditional models.
Justin Rashidi explains why marketing problems are often data problems, focusing on how attribution models and 'dirty data' can mislead brands.
Host Scott Austin and Jake Levin discuss the evolution of attribution, specifically how Shopify stores can navigate privacy regulations and cookie changes.