Data And Analytics In Marketing

Answer

Justin Rashidi explains why marketing failures are often data failures, focusing on attribution models and data governance.

Source: Marketing Isn’t Broken, Your Data Is - Justin Rashidi on The eCom Ops Podcast.

Top episodes

1. 1. Marketing Isn’t Broken, Your Data Is - Justin Rashidi

   The eCom Ops Podcast

   Justin Rashidi explains why marketing failures are often data failures, focusing on attribution models and data governance.

2. 2. Unlocking AI's Potential in Marketing - with Zainulabedin Shah

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   Zain Shah discusses the transformative role of AI and data strategy in enhancing e-commerce marketing.

3. 3. Bonus: The Smartest SMS Marketing Strategies for Shopify Brands with Postscript

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   Explores SMS marketing strategies and how data analytics informs overall marketing decisions and AI applications.

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