Data Analytics For Retention

Answer

Jordan Gordon details a framework for retention based on four customer cohort types and predictive data analytics.

Source: Ep 524: The Retention Blueprint for the Four Fundamental Customer Cohort Types | AKNF on DTC Podcast.

Top episodes

1. 1. Ep 524: The Retention Blueprint for the Four Fundamental Customer Cohort Types | AKNF

   DTC Podcast

   Jordan Gordon details a framework for retention based on four customer cohort types and predictive data analytics.

2. 2. We pulled the data on every retention metric brands track, here are the 10 broken ones

   Send It!

   Jimmy and Chase critique the 10 most common retention metrics brands track, highlighting how bad data leads to poor business decisions.

3. 3. EP 63: The retention audit: How to diagnose any brand in 60 minutes

   Send It!

   A guide on performing a 60-minute retention audit using data frameworks to diagnose and fix churn issues in DTC brands.

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