Jordan Gordon discusses a data-driven blueprint for retention using four fundamental customer cohort types to forecast behavior and strategize proactively.
Jordan Gordon discusses a data-driven blueprint for retention using four fundamental customer cohort types to forecast behavior and strategize proactively.
An analysis of standard retention metrics that may be misleading brands, focusing on data integrity in the face of privacy changes and bot activity.
Part 1 of a bootcamp focusing on the 'Pristine Data Framework' to improve email analytics and retention by understanding subscriber behavior.