Jordan Gordon explains a data-driven retention blueprint using predictive analytics to forecast behavior across four key customer cohorts.
Jordan Gordon explains a data-driven retention blueprint using predictive analytics to forecast behavior across four key customer cohorts.
An analysis of common retention metrics that are often misinterpreted or manipulated, offering a critique of standard dashboard analytics.
Part 1 of a series focusing on the 'Pristine Data Framework' to improve retention through better email analytics and subscriber behavior data.