Editor-in-Chief Joe Keenan interviews Brett Herskowitz of The Vitamin Shoppe on using zero-party data to enhance loyalty programs and CRM strategies.
Editor-in-Chief Joe Keenan interviews Brett Herskowitz of The Vitamin Shoppe on using zero-party data to enhance loyalty programs and CRM strategies.
Bish Smeir, founder of loyalty platform Vow, discusses psychological principles and subscription models to drive customer loyalty in the modern eCommerce landscape.
Jake Cohen from Klaviyo explores data analytics, focusing on cohort analysis, predictive analytics, and customer lifetime value (LTV) trends.