The Vitamin Shoppe's senior manager of loyalty discusses using zero-party data to enhance loyalty programs and CRM strategies.
The Vitamin Shoppe's senior manager of loyalty discusses using zero-party data to enhance loyalty programs and CRM strategies.
Bish Smeir discusses customer loyalty hacks and the evolving landscape of rewards and subscription models in modern eCommerce.
Explores how loyalty programs act as a engine for first-party data collection to fuel personalization and segmentation.