D2c Transition

Answer

Finlay London's founders discuss shifting from wholesale-first to a DTC-focused strategy to reach 1,000 orders monthly.

Source: Taking a D2C brand to 1,000 orders a month with Finlay London's David Lochhead and Dane Butler on eCommerce MasterPlan.

Top episodes

1. 1. Taking a D2C brand to 1,000 orders a month with Finlay London's David Lochhead and Dane Butler

   eCommerce MasterPlan

   Finlay London's founders discuss shifting from wholesale-first to a DTC-focused strategy to reach 1,000 orders monthly.

2. 2. 'We're the coach versus the quarterback': General Mills' DTC lead Carter Jensen on how the CPG giant goes about e-commerce

   Modern Retail Podcast

   General Mills' DTC lead explains how the CPG giant navigates the transition into e-commerce and DTC for legacy brands.

3. 3. Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout

   DTC Podcast

   Rotten's founder shares the journey from a single online product to 1,000+ retail locations, balancing DTC and retail.

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