D2c To Retail Expansion

Answer

Michael Fisher discusses Rotten's journey from a single DTC product to over 1,000 retail locations, focusing on seeding strategy and brand IP.

Source: Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout on DTC Podcast.

Top episodes

1. 1. Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout

   DTC Podcast

   Michael Fisher discusses Rotten's journey from a single DTC product to over 1,000 retail locations, focusing on seeding strategy and brand IP.

2. 2. How to Make Retailers Chase Your Brand

   Shopify Masters

   The founders of SALT & STONE explain how they leveraged a strong digital presence to attract major retailers like Sephora without pitching.

3. 3. Ep 463: Lessons from Dr. Squatch’s Walmart Launch with Martin Forde

   DTC Podcast

   Martin Forde shares strategic lessons from Dr. Squatch’s Walmart launch, emphasizing how to use DTC data to win in big-box retail.

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