D2c Expansion

Answer

Industry West CMO Ian Leslie discusses the brand's strategic expansion from B2B into the Direct-to-Consumer sector through online personalization.

Source: How Industry West Boosts D-to-C Sales With Online Personalization on Total Retail Talks.

Top episodes

1. 1. How Industry West Boosts D-to-C Sales With Online Personalization

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   Industry West CMO Ian Leslie discusses the brand's strategic expansion from B2B into the Direct-to-Consumer sector through online personalization.

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   Explores how Rotten expanded from a single online product to being stocked in over 1,000 retail locations while balancing DTC sales.

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   Stef van Boekel shares strategies for expanding e-commerce businesses internationally, focusing on tailored customer experiences and distribution challenges.

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