A deep dive into tracking revenue and ad spend hourly during the Cyber Five (BFCM) to manage intraday performance across multiple channels.
A deep dive into tracking revenue and ad spend hourly during the Cyber Five (BFCM) to manage intraday performance across multiple channels.
The hosts reflect on their performance, mistakes, and lessons learned from the previous year, including holiday sales and forecasting issues.
While focused on international expansion, the episode includes specific breakdowns of seasonal sales performance and tracking metrics.