Nick Lamothe from Crocs discusses scaling custom footwear, managing B2B customization, and balancing brand identity with personalization.
Nick Lamothe from Crocs discusses scaling custom footwear, managing B2B customization, and balancing brand identity with personalization.
FabFitFun's co-founder explains how they use personalization and product customization to drive value and scale their subscription model.
Aaron Zack discusses the 'unintuitive' rule of keeping product customization simple to ensure a streamlined online buying experience.