Explores the deployment of UGC, CGC, and EGC within paid advertising strategies for DTC brands.
Explores the deployment of UGC, CGC, and EGC within paid advertising strategies for DTC brands.
Breaks down three creative pipelines for DTC growth, specifically defining and prioritizing Customer-Generated Content (CGC).
Joanna Steele discusses leveraging customer reviews and CGC to drive conversion rates at a major retailer.