Nadya Okamoto explains how she used community feedback and market research to build August, focusing on delivering products that meet specific consumer needs.
Nadya Okamoto explains how she used community feedback and market research to build August, focusing on delivering products that meet specific consumer needs.
Mark and Ian Hammersley discuss the 'Job to be Done' framework to uncover what customers actually want, emphasizing customer centricity as a fundamental business principle.
Oddit co-founder Shaun Brandt reveals how performance branding and customer-centric design help DTC brands connect emotionally with their audience.