Nadya Okamoto explains how she used market research and community feedback to design and launch her brand, August.
Nadya Okamoto explains how she used market research and community feedback to design and launch her brand, August.
Mark and Ian Hammersley discuss the 'Job to Be Done' framework to uncover what customers actually want to see to move forward.
Oddit co-founder Shaun Brandt discusses 'less is more' in performance branding and customer-centric design strategies.