Explores reactivation as the 'final offer' to win back lapsed customers, emphasizing it as high-margin revenue rather than a primary growth strategy.
Explores reactivation as the 'final offer' to win back lapsed customers, emphasizing it as high-margin revenue rather than a primary growth strategy.
Jimmy Kim and Chase Dimond walk through a 7-part retention audit framework to diagnose and fix customer retention for DTC brands.
Focuses on re-acquiring churned customers using direct mail marketing to cut through digital noise and create memorable experiences.