Customer Win-Back Campaigns

Answer

A deep dive into reactivation offers, discussing the timing, strategy, and specific incentives needed to bring lapsed customers back.

Source: The Truth About Reactivation: The Final Offer That Actually Matters on Ecommerce: The Hammersley Brothers.

Top episodes

1. 1. The Truth About Reactivation: The Final Offer That Actually Matters

   Ecommerce: The Hammersley Brothers

   A deep dive into reactivation offers, discussing the timing, strategy, and specific incentives needed to bring lapsed customers back.

2. 2. The Shopify Retention Math Nobody Runs

   Shopify1Percent

   Thomas Lalas discusses the math behind retention, identifying the exact window when customers churn and how to target them for re-engagement.

3. 3. EP 63: The retention audit: How to diagnose any brand in 60 minutes

   Send It!

   A framework-based approach to diagnosing retention issues, specifically highlighting win-back strategies as a key pillar of a brand audit.

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