Valentin Radu, CEO of Omniconvert, explains how CVO is revolutionizing ecommerce by moving beyond simple acquisition to focusing on the long-term value of existing customers.
Valentin Radu, CEO of Omniconvert, explains how CVO is revolutionizing ecommerce by moving beyond simple acquisition to focusing on the long-term value of existing customers.
Focuses on conversion rate and conversion value optimization to help ecommerce companies become more customer-centric using segmentation algorithms and AB testing.
Michael Ting from Jaxxon discusses using overlooked data to push the boundaries of traditional optimization and drive sustainable growth for large DTC brands.