Valentin Radu explains how Customer Value Optimization (CVO) is transforming eCommerce by shifting focus from acquisition to maximizing existing customer relationships.
Valentin Radu explains how Customer Value Optimization (CVO) is transforming eCommerce by shifting focus from acquisition to maximizing existing customer relationships.
A deep dive into combining Conversion Rate Optimization with Conversion Value Optimization to drive sustainable eCommerce growth through customer centricity.
Michael Ting of Jaxxon discusses using underutilized data to drive sustainable revenue growth and think critically about customer-level optimization.