Explores the hidden aspects of customer retention by uncovering the vital role of customer understanding beneath the surface.
Explores the hidden aspects of customer retention by uncovering the vital role of customer understanding beneath the surface.
Focuses on unlocking Shopify revenue through deep customer insights and 'human-obsessed' research rather than guessing.
Advocates for a 'customer first' approach to e-commerce, building the audience and understanding them before finalizing product development.