Customer Surplus

Answer

Explores how branding and product positioning create customer value and competitive advantages for DTC brands.

Source: The eCommerce Trick No One Told You: Less is More! - Shaun Brandt - Co-Founder of Oddit on The eCom Ops Podcast.

Top episodes

1. 1. The eCommerce Trick No One Told You: Less is More! - Shaun Brandt - Co-Founder of Oddit

   The eCom Ops Podcast

   Explores how branding and product positioning create customer value and competitive advantages for DTC brands.

2. 2. Margin Hacks for Cash-Strapped Ecom Stores

   Ecommerce Conversations

   A guide for cash-strapped stores to improve margins using pricing strategies, upselling, and exit-intent incentives.

3. 3. Should We Have A Sale?

   Ecommerce Playbook

   A strategic discussion on whether to run sales, focusing on price elasticity, brand equity, and value-based pricing.

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