Customer Surplus

Answer

Shaun Brandt discusses how performance branding and 'less is more' strategies create superior value for customers compared to competitors.

Source: The eCommerce Trick No One Told You: Less is More! - Shaun Brandt - Co-Founder of Oddit on The eCom Ops Podcast.

Top episodes

1. 1. The eCommerce Trick No One Told You: Less is More! - Shaun Brandt - Co-Founder of Oddit

   The eCom Ops Podcast

   Shaun Brandt discusses how performance branding and 'less is more' strategies create superior value for customers compared to competitors.

2. 2. Margin Hacks for Cash-Strapped Ecom Stores

   Ecommerce Conversations

   Eric Bandholz shares margin-saving lessons from Beardbrand, focusing on maximizing value per customer interaction through upselling and exit-intent strategies.

3. 3. Should We Have A Sale?

   Ecommerce Playbook

   An exploration of the strategic decision-making process behind sales and discounting, factoring in brand equity and perceived value.

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