Customer Surplus

Answer

Shaun Brandt of Oddit discusses performance branding and communicating the superior benefits a product provides to a customer compared to competitors.

Source: The eCommerce Trick No One Told You: Less is More! - Shaun Brandt - Co-Founder of Oddit on The eCom Ops Podcast.

Top episodes

1. 1. The eCommerce Trick No One Told You: Less is More! - Shaun Brandt - Co-Founder of Oddit

   The eCom Ops Podcast

   Shaun Brandt of Oddit discusses performance branding and communicating the superior benefits a product provides to a customer compared to competitors.

2. 2. Should We Have A Sale?

   Ecommerce Playbook

   An exploration of the strategic decision-making behind sales, focusing on value-based pricing, perceived value, and customer lifetime value.

3. 3. How Mastering Manufacturing Built a Business Requiring Zero Marketing

   The eCommerceFuel Podcast

   Amy and Dan Snyder share how they built a business with zero marketing by focusing on manufacturing excellence and a strong customer value proposition.

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