Alex Beller of Postscript joins to discuss tactical SMS marketing strategies, specifically focusing on behavior-based segmentation to drive repeat orders.
Alex Beller of Postscript joins to discuss tactical SMS marketing strategies, specifically focusing on behavior-based segmentation to drive repeat orders.
Explores how to improve conversion rates using SMS, covering regulations, desktop vs. mobile conversions, and personalizing messages using customer data.
The Pilothouse team discusses their 'Google Ads Promo Bible,' including how audience segmentation fits into larger promotional strategies.