Customer Segmentation For Referrals

Top 3 podcast episodes answering this question on AskThePods · segmenting customers for referral programs.

Answer

Jessica Totillo Coster discusses multi-touch marketing and using segmentation to identify active reward members versus those who haven't joined yet.

Source: 316. Replay: Create a Multi-Touch Marketing Campaign for Your eCommerce Business on eCommerce Badassery.

Top episodes

  1. 1. 316. Replay: Create a Multi-Touch Marketing Campaign for Your eCommerce Business

    eCommerce Badassery

    Jessica Totillo Coster discusses multi-touch marketing and using segmentation to identify active reward members versus those who haven't joined yet.

  2. 2. EP 66: 12 Unusual segments that drive serious eCommerce revenue

    Send It!

    Chase Dimond and Jimmy Kim dive into 12 unusual segments that drive revenue, moving beyond simple VIP and opener lists.

  3. 3. Loyalty, Surprise and Delight, and Segmentation

    Hit Subscribe | The subscription ecommerce podcast by Recharge

    Nikki Tooman shares creative solutions for retention, focusing on loyalty, surprise and delight, and lifecycle segmentation.

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