Danny McMillan and Elizabeth Greene discuss how PPC affects organic search relevance and the critical importance of understanding customer search intent on Amazon.
Danny McMillan and Elizabeth Greene discuss how PPC affects organic search relevance and the critical importance of understanding customer search intent on Amazon.
A myth-busting episode focusing on holiday PPC strategies and the core necessity of understanding search intent to save money and increase conversion.
This episode explores how SEO and understanding search intent create a better relationship between e-commerce brands and their customers.