Adil Wali (CPO at Klaviyo) discusses building long-term customer relationships and prioritizing retention over acquisition in the modern DTC landscape.
Adil Wali (CPO at Klaviyo) discusses building long-term customer relationships and prioritizing retention over acquisition in the modern DTC landscape.
Analysis of a survey involving 600 DTC brands, focusing on how they navigate uncertainty and margin pressure through retention.
Liam Millward of Instant discusses turning traffic into ROI through retention marketing platforms and addressing the CAC challenge.