Customer Relationship Ownership

Answer

Will Mitchell discusses building a brand off Amazon by focusing on owned media and direct customer channels.

Source: Best Strategy to Build Your Brand off Amazon + The Future of Ranking w/ Will Mitchell on The Seller's Edge.

Top episodes

1. 1. Best Strategy to Build Your Brand off Amazon + The Future of Ranking w/ Will Mitchell

   The Seller's Edge

   Will Mitchell discusses building a brand off Amazon by focusing on owned media and direct customer channels.

2. 2. Rothy's Kerry Cooper: 'Our customers feel like they own the brand'

   The Glossy Podcast

   Rothy’s President Kerry Cooper explains how vertical integration and brand community lead to customers feeling like they 'own' the brand.

3. 3. How Who Gives A Crap Gives Back to the global community

   Hit Subscribe | The subscription ecommerce podcast by Recharge

   Mike Altman, Director of Lifestyle & CRM at Who Gives A Crap, discusses managing customer relationships and loyalty.

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