Part 3 of a series detailing a strategic roadmap for businesses to achieve full ownership of their customer relationships through data and tech.
Part 3 of a series detailing a strategic roadmap for businesses to achieve full ownership of their customer relationships through data and tech.
Part 2 of the Digital Reset series asking who really owns the customer and outlining the long-term strategic benefits of direct ownership.
Recorded live in London, this episode contrasts 'rented' social media audiences with owned customer relationships in the face of changing algorithms.