Mark and Ian discuss five essential offers for scaling eCommerce, focusing heavily on recruitment, retention, and re-engaging inactive buyers.
Mark and Ian discuss five essential offers for scaling eCommerce, focusing heavily on recruitment, retention, and re-engaging inactive buyers.
Part of a series on offers, this episode focuses exclusively on reactivation (Offer #5) and how to properly win back customers across multiple channels.
Thomas Lalas analyzes data from 2,000+ brands to explain why one-time buyers don't return and how to fix retention using specific win-back math.