Customer Purchase Behavior

Answer

Explores the psychological factors behind consumer spending decisions and how uncertainty and identity influence perceived value.

Source: The Frugal Rich: How Consumers Decide What’s Worth It | Reimagining Retail on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. The Frugal Rich: How Consumers Decide What’s Worth It | Reimagining Retail

   Behind the Numbers: an EMARKETER Podcast

   Explores the psychological factors behind consumer spending decisions and how uncertainty and identity influence perceived value.

2. 2. Unlocking the Non-Conscious Mind in Marketing - with Dr. A.K. Pradeep

   eCommerce Marketing Podcast

   Dr. A.K. Pradeep explains how applied neuroscience and AI can be used to understand and transform consumer behavior.

3. 3. Tailoring the Perfect E-Commerce Experience - with Jason Friedman

   eCommerce Marketing Podcast

   Discussion on tailoring the e-commerce experience to the customer lifecycle and using personalization to influence behavior.

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