Liraz Margalit, a Web Psychologist, discusses integrating cognitive psychology and behavioral economics to analyze online consumer behavior.
Liraz Margalit, a Web Psychologist, discusses integrating cognitive psychology and behavioral economics to analyze online consumer behavior.
BJ Fogg, a Stanford professor, explains his behavior model and how technology can be used to influence and change behaviors for positive outcomes and sales.
This episode explores the 'Buyer Brain' and how modern Shopify brands must evolve to serve the future customer through psychological strategies rather than just discounts.