Focuses on 'Emotional Commerce' and neuromarketing, exploring how considering the emotional impact of a website can create double-digit e-commerce growth.
Focuses on 'Emotional Commerce' and neuromarketing, exploring how considering the emotional impact of a website can create double-digit e-commerce growth.
Dissects the 'Modern Buyer Brain' and how e-commerce brands are evolving to use psychology for customer retention and loyalty in the future.
Features Dr. BJ Fogg discussing the Fogg Behavior Model and its application to shifting consumer behavior in the context of online retail and e-commerce.