Dr. Liraz Margalit discusses the integration of cognitive psychology and behavioral economics to analyze and influence digital consumer behavior.
Dr. Liraz Margalit discusses the integration of cognitive psychology and behavioral economics to analyze and influence digital consumer behavior.
Stanford professor Dr. BJ Fogg explains his behavior model and how merchants can use 'Behavior Design' to influence customer actions.
Talia Wolf explains how to use emotional triggers and persuasive design principles to optimize conversion rates and understand customer motivations.