Explores the future of Shopify success through the lens of psychology and understanding the modern 'Buyer Brain' for lasting loyalty.
Explores the future of Shopify success through the lens of psychology and understanding the modern 'Buyer Brain' for lasting loyalty.
A summary of key takeaways from the DCA conference, specifically highlighting customer psychology, segmentation, and marketing effectiveness.
Dr. BJ Fogg discusses the Fogg Behavior Model and how ecommerce merchants can use psychology and behavior design to influence consumer actions.