Customer Psychographics

Answer

Seth Waite discusses why people buy, focusing on buyer psychology and the distinction between demographics and psychographics for brand growth.

Source: Ep 557: Why People Buy: CPG & DTC Brand Growth with Seth Waite on DTC Podcast.

Top episodes

1. 1. Ep 557: Why People Buy: CPG & DTC Brand Growth with Seth Waite

   DTC Podcast

   Seth Waite discusses why people buy, focusing on buyer psychology and the distinction between demographics and psychographics for brand growth.

2. 2. What To Do When Your Pricing Model Doesn't Match Your Avatar | Ep 839

   The Game with Alex Hormozi

   Alex Hormozi explores how to align pricing models with customer avatars, specifically defining psychographics to understand consumer motivations.

3. 3. Ep 444: How to Maintain A Brand that Lasts (When Creating a Metric F*&^ Ton of Content) | AKNF

   DTC Podcast

   Avery from Pilothouse explains how to maintain a lasting brand through content, focusing on using psychographics to inform customer personas.

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