Customer Psychographics

Answer

Seth Waite, a buyer psychologist, dives into why people buy, specifically contrasting legacy demographics with deep psychographics for DTC brands.

Source: Ep 557: Why People Buy: CPG & DTC Brand Growth with Seth Waite on DTC Podcast.

Top episodes

1. 1. Ep 557: Why People Buy: CPG & DTC Brand Growth with Seth Waite

   DTC Podcast

   Seth Waite, a buyer psychologist, dives into why people buy, specifically contrasting legacy demographics with deep psychographics for DTC brands.

2. 2. The Broad Match Show: AI Implementation & Business Automation

   Seller Sessions

   Adam 'Heist' Runquist joins to discuss using AI to uncover psychographic factors like life stages and purchase motivators for Amazon and e-commerce brands.

3. 3. What To Do When Your Pricing Model Doesn't Match Your Avatar | Ep 839

   The Game with Alex Hormozi

   Alex Hormozi explains how to align your pricing model with your customer avatar's psychographics, including their values and spending habits.

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