CMO Radhika Duggal discusses how to create refined customer personas to drive better design and marketing decisions for eCommerce brands.
CMO Radhika Duggal discusses how to create refined customer personas to drive better design and marketing decisions for eCommerce brands.
This episode covers buyer persona development and customer journey mapping as essential tools to overcome 'invisibility' in the eCommerce market.
Focuses on the fundamental importance of defining a customer persona to identify exactly who you should be selling to and how to reach them.