Michelle Razavi of Elavi discusses how brand mishaps affect customer perception and how to pivot strategically during difficult times.
Michelle Razavi of Elavi discusses how brand mishaps affect customer perception and how to pivot strategically during difficult times.
Elizabeth Mercer explains the ROI of premium packaging and how physical touchpoints shape customer perception of brand quality and ergonomic value.
Glenn Allison of Tractor Supply discusses using technology to empower associates and enhance the customer's overall perception of the brand during interactions.