Matt Shay of the NRF discusses the evolution of retail and the critical role of brand perception in maintaining company momentum.
Matt Shay of the NRF discusses the evolution of retail and the critical role of brand perception in maintaining company momentum.
Explores how premium packaging and ergonomic product design directly influence how customers perceive a brand's quality and value.
Scott Brandley discusses leveraging customer reviews and social proof to manage reputation and influence customer perspective.