Alex Hormozi explains how to calculate LTV using three primary methods and why it serves as the 'cap rate' for your business growth.
Alex Hormozi explains how to calculate LTV using three primary methods and why it serves as the 'cap rate' for your business growth.
Taylor Holiday discusses how to use LTV specifically within an ecommerce strategy, focusing on measurement and its relationship to acquisition costs.
A data-driven deep dive into Customer Acquisition Cost (CAC) and Lifetime Value (LTV) and how to use them for business forecasting.