Discusses the evolution of loyalty programs, specifically focusing on how brands use community and crowdsourcing to maintain long-term customer relationships.
Discusses the evolution of loyalty programs, specifically focusing on how brands use community and crowdsourcing to maintain long-term customer relationships.
Explores why building an engaged community is more effective than just building a list, featuring examples like Glossier and Peloton.
Analyzes the difference between subscription and membership models, emphasizing community-building and loyalty tiers as part of a CRM strategy.